.....Discover how our floating range was born
All stories start with a meeting and there’s no reason for this one to be any different...
The Floating FibreAir
In the beginning, it was a simple industrial incident… It was an engineer who, somewhere in an Italian factory, injected too many microbubbles of air into a batch of hollow synthetic fibres, usually used in thermal insulation, rendering the whole lot unusable, only fit to be discarded..
However, fate stepped in. Someone noticed that these air-filled fibres floated like nothing else!
We are at the beginning of the 2000s.
Alain Belkadi has managed Greystone since it was established in 1981.
He is an experienced businessman who has built his career in textiles for 39 years and who has worked with the biggest names in distribution.
As a result, Carrefour, Auchan, Système U, Intermarché, Leclerc and even Casino have called on his expertise over time, and continue to do so.
In fact, in his own factories in Bangladesh, he still manufactures the own brands for the greatest distributors.
But at this time in his career, when a new century is beginning, Alain Belkadi feels he is at a turning point, that he needed to find new drive in his work. This fibre will give him that opportunity.
Find out more about FibreAirⓇ