Sandy Niddam or the revival of Plouf!

An international career path

A graduate of the Institut Supérieur de Gestion (ISG) in Paris, Sandy Niddam traveled to the four corners of the world during her studies in management and marketing. Holding a bachelor’s degree in business management from ICU University in Tokyo, she also studied at St. John University in New York, where she earned a second bachelor’s degree in business management.

At the age of 39, after an exhilarating career spanning marketing and management in major international groups, she decided to take on a new challenge. Then married and the mother of two young children, she made the radical decision to leave her job. She was driven by this phrase engraved in her mind: “Choose a job you love, and you will never have to work a single day in your life.”

Sandy took over the brand project Plouf, initiated by her father, and at the same time reconnected with her very first field of choice: marketing strategy. To do this, she decided to update her knowledge, particularly in digital marketing, and resumed her studies in 2019.

A context of crisis

That was without counting on the COVID crisis! Sandy Niddam, while confined and taking care of her 2 children, earned a Master 1 in 360 digital communication and a Master 2 specializing in e-commerce at SUPDEWEB, a school of the Media School group. Because for her: “Challenges make life interesting; overcoming them gives it meaning.”

It was from that day on that Sandy Niddam officially relaunched the Plouf brand with the complete redesign of its website. She used her newly acquired skills in digital marketing, combined with her solid experience in management. She worked tirelessly to allow the family brand to rise from its ashes.

With her Master 2 in hand, she was introduced to Cédric Messina, founder and CEO of My Coach, who supports her in her development as an entrepreneur and takes on a mentor role for her. In 2021, as it grew exponentially, the Plouf brand became a member of Nice Start Up. It is an association within the momentum of French Tech Côte d’Azur bringing together selected start-ups from Nice.

Thanks to this tremendous springboard, Sandy discovered the Start Up ecosystem and very quickly joined the new program for Women Entrepreneurs. Building on her arrival in Female French Tech, Sandy Niddam and Plouf continue to grow faster than ever, pursuing their quest for safety and innovation.

A challenge successfully met

The Plouf brand then benefited from a new vision. All the incredible and world-unique innovations of Plouf are now brought together under one single banner. A unifying Umbrella Statement: "Innovation serving safety, fun, and comfort in the water."

In 2022, the flagship innovation of Plouf, the Floating swimsuit for children, enabled Plouf to become the official supplier of the French Swimming Federation. This Floating swimsuit for children is also recognized as a device that helps prevent drowning through learning to swim, as defined by standard 13 138-1. This status allowed it to join the Ministry of Sports program.

Entering the federal world was an honor and a significant recognition in the history of Sandy Niddam and Plouf. It is in fact part of the brand's DNA to be a pioneer, since it was Plouf that, in 2001, accompanied and supported the implementation of the European standard for buoyancy aids used in learning to swim. The NF EN 13138-1 standard is therefore entirely based on the Floating swimsuit Plouf, which obviously ticks all the boxes.

Today, Plouf is growing faster and faster, and the goal for 2023 is already set: to conquer the United States market. With Plouf, Sandy Niddam is making safety accessible to everyone and turning learning to swim into something fun and enjoyable for both children and adults.

Plouf! It’s beautiful! It’s safe!