Renaissance
Sandy Niddam or the renewal of Plouf!
An international journey
Graduated from the Institut Supérieur de Gestion (ISG) in Paris, Sandy Niddam traveled to the four corners of the world during her studies in management and marketing. Holder of a bachelor's degree in business management from ICU University in Tokyo, she was also trained at St John University in New York to obtain a second bachelor's degree in business management.
At 39, after a thrilling career in marketing and management within large international groups, she decided to take on a new challenge. Then married and mother of two young children, she made the radical decision to quit her job. Driven by this phrase engraved in her mind: "Choose a job you love, and you will never have to work a day in your life."
Sandy takes over the project of the brand Plouf, initiated by her father, and reconnects at the same time with her very first field of choice: marketing strategy. To do so, she decides to update her knowledge, particularly in digital marketing, and resumes her studies in 2019.
A crisis context
It was without counting on the COVID crisis! Sandy Niddam, while being confined and taking care of her two children, obtained a Master 1 in 360 digital communication, and a Master 2 specializing in e-commerce at SUPDEWEB, a school of the Media School group. Because for her: "Challenges make life interesting; overcoming them gives it meaning."
It has been since that day that Sandy Niddam officially relaunched the brand Plouf with a complete redesign of its website. She uses her newly acquired skills in digital marketing, combined with her solid experience in management. She works tirelessly to allow the family brand to rise from its ashes.
With her Master 2 in hand, she is introduced to Cédric Messina, founder and CEO of My Coach, who supports her in her development as an entrepreneur and takes on a mentoring role for her. In 2021, as she grows exponentially, the brand Plouf becomes a member of Nice Start Up. It is an association in the French Tech Côte d'Azur momentum bringing together selected Nice-based startups.
Thanks to this wonderful springboard, Sandy gets acquainted with the Start-Up ecosystem and quickly joins the new program "Women Entrepreneurs". With her entry into French Tech Feminine, Sandy Niddam and Plouf continue to develop faster than ever, pursuing their quest for security and innovations.
A challenge met
The brand Plouf then benefits from a new vision. All the incredible and unique innovations of Plouf are now gathered under one single banner. A unifying Umbrella Statement: “Innovation at the service of safety, fun, and comfort in the water.”
In 2022, the flagship innovation of Plouf, the Floating swimsuit for children, made Plouf the official supplier of the French Swimming Federation. This Floating swimsuit for children is also recognized as a drowning prevention aid device through swimming learning, as defined by standard 13 138-1. This status allowed it to enter the Ministry of Sports program.
Entering the federal world was an honor and a significant recognition in the history of Sandy Niddam and Plouf. It is indeed in the brand’s DNA to be a pioneer since it was Plouf, who, in 2001, supported and backed the implementation of the European standard for buoyancy aid for swimming learning. The NF EN 13138-1 standard is therefore entirely based on the Floating swimsuit Plouf, which obviously ticks all the boxes.
Today Plouf is developing faster and faster, and the goal for 2023 is already set: to conquer the US market. With Plouf, Sandy Niddam makes safety accessible to everyone, and makes learning to swim fun and enjoyable for both young and old.
Plouf! It’s beautiful! It’s safe!
Discover your new (super) swimwear!
Adopt the Floating swimsuit Child
1. PUT ON THE swimwear SWIMSUIT
- I put on the legs
- I stretch both arms back at the same time and put them through the sleeves
- I zip up and close the Velcro!
And we do the reverse to take it off ;) undo the Velcro and the zipper, pull the swimwear back to remove both arms at the same time and slide down to remove the legs!
2. MAKE SURE THE CHILD IS COMFORTABLE
- Before use, the swimwear is tight against the body
- After use, it will mold around the child's body and become more relaxed and comfortable.
3. THE FIRST USE OF THE swimwear
This is the most important step to reassure the child and introduce them to water. Details in this video.
- Enter the water with the child in your arms,
- Make sure they breathe calmly,
- Show them how to kick their legs and arms.
- Gently release them when they are ready.
4. SAFETY TIPS
- The child must always breathe calmly, the air in their lungs plays an essential role in buoyancy. The calmer and more controlled their breathing, the more naturally they will float.
- Always supervise them. Buoyancy is not a substitute for safety measures during swimming.
5. HOW TO MAINTAIN THE swimwear
- After each use, rinse the swimwear with clear water to remove chlorine or salt.
- If necessary, wash it with soapy water.
- Let it air dry, away from direct heat sources to preserve the buoyancy fibers.
❌ DO NOT USE A WASHING MACHINE OR DRYER which will damage the fiber and render the swimwear unusable.
6. NEED HELP?
If you have any questions or doubts regarding the use of your Floating swimsuit, do not hesitate to contact us via our chat, at the bottom left of the site. We will be delighted to assist you!
Enjoy the serenity of the Floating swimsuit Woman
1. Fitting and adjustment
- Put on the swimwear, first by putting on the legs then passing the arms and finally, closing it with the zip.
- Make sure the swimwear is well-fitted but not constricting.
2. Before entering the water
- Check your comfort: you should feel comfortable and free in your movements.
- Stay hydrated! It is important to drink water before going swimming.
3. Natural buoyancy
- Enter the water slowly to get used to the temperature.
- Test your buoyancy. You immediately feel the effect of the swimwear, which keeps you stably afloat.
4. Safety and comfort tips
- Breathe calmly: the air in your lungs plays an essential role in buoyancy.
The more you breathe slowly and control your breath, the more you will naturally float.
This will allow you to stay relaxed in the water.
- Always be accompanied. Buoyancy is not a substitute for water safety measures.
5. Maintenance of the swimwear
- After each use, rinse your swimwear with clear water to remove chlorine or salt.
- Let it air dry, away from direct heat sources to preserve the buoyancy fibers.
- If necessary, wash it with soapy water.
- DO NOT USE A WASHING MACHINE OR DRYER which will damage the swimwear and make it unusable
6. NEED HELP?
If you have any questions or concerns about using your Floating swimsuit, feel free to contact us via our chat at the bottom left of the site. We will be happy to assist you!
Perform with the Men's floating swim suit
1. Equipment and adjustment
Put on the suit starting with the legs, then pass your arms through and close the zipper.
Ensure the suit is well-fitted. It should offer complete freedom of movement while being snug enough to maximize buoyancy efficiency without compromise.
2. Before entering the water
Ensure you are perfectly comfortable in your movements. This suit is designed to offer you maximum freedom in the water, without discomfort.
Hydrate before diving. Good preparation is key to maintaining optimal performance in the water.
3. Integrated buoyancy technology
Test the buoyancy of the suit when you enter the water. You will immediately feel its effect: you will remain stable on the surface effortlessly.
It optimizes your position and allows you to fully concentrate on your movements.
4. Effortless performance
Breathe calmly and efficiently: the air in your lungs plays a key role in maximizing buoyancy. The better you control your breathing, the more you optimize your potential.
This suit helps you maintain your position and focus on what really matters: your performance in the water.
5. Suit maintenance
After each use, rinse the suit with clear water to remove chlorine or salt.
Let it air dry, away from any direct heat source, to preserve the flotation technology.
If necessary, hand wash it with soapy water.
Avoid the washing machine and dryer, as this could alter its performance.
6. Need help?
If you have any questions or concerns about your swim suit, contact us via our chat at the bottom left of the site. We are here to provide the necessary assistance to maximize your aquatic performance.
The comfort of a mat, the freedom of water
1. Indestructible & no inflation needed
Unfold it, enjoy.
No pump, no valve, no leaks: the FibreAir® technology ensures natural and durable buoyancy, ready to use.
2. Ultra-light, beach bag format
Goes everywhere, folds into a briefcase.
Compact and easy to carry, it accompanies you from the pool to the sea for spontaneous relaxation moments.
3. Integrated buoyancy technology
Test the buoyancy of the mat when you enter the water. You will immediately feel its effect: you float effortlessly on the surface. It adapts to all your favorite positions.
Fully focus on your pleasure.
4. Total comfort on the water
Its FibreAir® structure molds to the body for a gentle floating experience: sunbathe, read, or dream, it supports you effortlessly.
5. Maintenance
After each use, rinse the mat with clear water to remove chlorine or salt.
Let it air dry, with the white part facing down to let the remaining water drain. Keep away from any direct heat source to preserve the flotation technology.
If necessary, wash it by hand with soapy water.
Avoid the washing machine and dryer, as this could alter its performance.
6. Need help?
If you have any questions or concerns about your swim suit, contact us via our chat at the bottom left of the site. We are here to provide the necessary assistance to maximize your aquatic performance.