Renaissance
Sandy Niddam or the renewal of Plouf!
An international journey
Graduated from the Institut Supérieur de Gestion (ISG) in Paris, Sandy Niddam traveled to the four corners of the world during her studies in management and marketing. Holder of a bachelor's degree in business management from ICU University in Tokyo, she was also trained at St John University in New York to obtain a second bachelor's degree in business management.
At 39, after a thrilling career in marketing and management within large international groups, she decided to take on a new challenge. Then married and mother of two young children, she made the radical decision to quit her job. Driven by this phrase engraved in her mind: "Choose a job you love, and you will never have to work a day in your life."
Sandy takes over the project of the brand Plouf, initiated by her father, and reconnects at the same time with her very first field of choice: marketing strategy. To do so, she decides to update her knowledge, particularly in digital marketing, and resumes her studies in 2019.
A crisis context
It was without counting on the COVID crisis! Sandy Niddam, while being confined and taking care of her two children, obtained a Master 1 in 360 digital communication, and a Master 2 specializing in e-commerce at SUPDEWEB, a school of the Media School group. Because for her: "Challenges make life interesting; overcoming them gives it meaning."
It has been since that day that Sandy Niddam officially relaunched the brand Plouf with a complete redesign of its website. She uses her newly acquired skills in digital marketing, combined with her solid experience in management. She works tirelessly to allow the family brand to rise from its ashes.
With her Master 2 in hand, she is introduced to Cédric Messina, founder and CEO of My Coach, who supports her in her development as an entrepreneur and takes on a mentoring role for her. In 2021, as she grows exponentially, the brand Plouf becomes a member of Nice Start Up. It is an association in the French Tech Côte d'Azur momentum bringing together selected Nice-based startups.
Thanks to this wonderful springboard, Sandy gets acquainted with the Start-Up ecosystem and quickly joins the new program "Women Entrepreneurs". With her entry into French Tech Feminine, Sandy Niddam and Plouf continue to develop faster than ever, pursuing their quest for security and innovations.
A challenge met
The brand Plouf then benefits from a new vision. All the incredible and unique innovations of Plouf are now gathered under one single banner. A unifying Umbrella Statement: “Innovation at the service of safety, fun, and comfort in the water.”
In 2022, the flagship innovation of Plouf, the Floating swimsuit for children, made Plouf the official supplier of the French Swimming Federation. This Floating swimsuit for children is also recognized as a drowning prevention aid device through swimming learning, as defined by standard 13 138-1. This status allowed it to enter the Ministry of Sports program.
Entering the federal world was an honor and a significant recognition in the history of Sandy Niddam and Plouf. It is indeed in the brand’s DNA to be a pioneer since it was Plouf, who, in 2001, supported and backed the implementation of the European standard for buoyancy aid for swimming learning. The NF EN 13138-1 standard is therefore entirely based on the Floating swimsuit Plouf, which obviously ticks all the boxes.
Today Plouf is developing faster and faster, and the goal for 2023 is already set: to conquer the US market. With Plouf, Sandy Niddam makes safety accessible to everyone, and makes learning to swim fun and enjoyable for both young and old.
Plouf! It’s beautiful! It’s safe!
Discover your new (great) swimwear !
Adopt it Floating swimsuit Child
1. PUT ON swimwear BATH
- I put on the legs
- I extend both arms back at the same time and pass them through the sleeves
- I pull up the zipper and close the Velcro!
And we do the opposite to remove it ;) we undo the Velcro and the closure, we pull the swimwear backwards to remove both arms at the same time and slide until you remove the legs!
2. CHECK THAT THE CHILD IS COMFORTABLE
- Before use, the swimwear is tight to the body
- After use, it will mold around the child's body and become more relaxed and comfortable.
3. THE FIRST USE OF THE swimwear
This is the most important step to reassure the child and introduce him to water. The detail in this video.
- Enter the water with the child in your arms,
- Make sure he is breathing calmly,
- Show him how to flap his legs and arms.
- Gently release it when it is ready.
4. SAFETY TIPS
-The child must always breathe calmly, the air in his lungs plays an essential role for flotation. The more gently he breathes and controls his breath, the more naturally he will float.
-Monitor him constantly. Flotation is not a replacement for safety measures when swimming.
5. HOW TO MAINTAIN THE swimwear
- After each use, rinse it swimwear with clean water to remove chlorine or salt.
- If necessary, wash it with soapy water.
- Let it air dry, away from a direct heat source to preserve the flotation fibers.
❌ ESPECIALLY NO WASHING MACHINE OR DRYER which will damage the fiber and make the swimwear unusable.
6. NEED HELP?
If you have any questions or concerns regarding the use of your Floating swimsuit, Do not hesitate to contact us via our chat, at the bottom left of the site. We will be delighted to accompany you!
Enjoy the serenity of Floating swimsuit Women
1. Try-on and adjustment
- Put it on swimwear, first by putting on the legs then putting on the arms and finally closing it with the zip.
- Make sure that the swimwear is snug but without compressing you.
2. Before entering the water
- Check your comfort: you should feel comfortable and free in your movements.
- Hydrate! It is important to drink water before going swimming.
3. Natural flotation
- Enter the water slowly to get used to the temperature.
- Test your buoyancy. You immediately feel the effect of swimwear, which keeps you stable on the surface.
4. Safety and comfort tips
- Breathe calmly: The air in your lungs plays a vital role in flotation.
The more gently you breathe and control your breath, the more naturally you will float.
This will help you stay relaxed in the water.
- Always be accompanied. Flotation is not a replacement for aquatic safety measures.
5. Maintenance of swimwear
- After each use, rinse your swimwear with clean water to remove chlorine or salt.
- Let it air dry, away from a direct heat source to preserve the flotation fibers.
- If necessary, wash it with soapy water.
- ESPECIALLY NO WASHING MACHINE OR DRYER which will damage the swimwear and make it unusable
6. NEED HELP?
If you have any questions or concerns regarding the use of your Floating swimsuit, Do not hesitate to contact us via our chat, at the bottom left of the site. We will be delighted to accompany you!
Perform with the Men's floating swimsuit
1. Equipment and adjustment
Put on the suit starting with the legs, then put the arms through and close the zip.
Make sure the suit fits properly. It must offer complete freedom of movement while being close enough to the body to maximize buoyancy efficiency without compromise.
2. Before entering the water
Check that you are completely comfortable in your movements. This wetsuit is designed to give you maximum freedom in the water, without discomfort.
Hydrate before diving. Proper preparation is the key to maintaining optimal performance in the water.
3. Integrated flotation technology
Test the wetsuit's buoyancy when you enter the water. You will immediately feel its effect: you will remain stable on the surface without effort.
It optimizes your position and allows you to fully concentrate on your movements.
4. Effortless performance
Breathe calmly and efficiently: the air in your lungs plays a key role in maximizing buoyancy. The more you control your breathing, the more you optimize your potential.
This combination helps you maintain your position and focus on what really matters: your performance in the water.
5. Suit maintenance
After each use, rinse the suit with clean water to remove chlorine or salt.
Let it dry in the open air, away from any direct heat source, to preserve the flotation technology.
If necessary, wash it by hand with soapy water.
Avoid washing machine and dryer as this may affect its performance.
6. Need help?
If you have any questions or concerns about your swimsuit, contact us via our chat at the bottom left of the site. We are here to provide you with the assistance you need to maximize your aquatic performance.
The comfort of a mat, freedom of water
1. Puncture-proof & inflation-free
Unfold it, enjoy.
No pump, no valve, no leak: technology FibreAir® ensures natural and durable flotation, ready for use.
2. Ultra-light, beach bag format
Goes everywhere, folds into a briefcase.
Compact and easy to transport, it follows you from the pool to the sea, for spontaneous moments of relaxation.
3. Integrated flotation technology
Test the buoyancy of the mat when you enter the water. You will immediately feel its effect: you float on the surface effortlessly. It adapts to all your favorite positions.
Concentrate fully on your pleasure.
4. Total comfort on the water
Its structure FibreAir® hugs the body for a gentle floating experience: sunbathe, read or dream, it supports you effortlessly.
5. Maintenance
After each use, rinse the mat with clean water to remove chlorine or salt.
Let it air dry, white side down to allow any remaining water to drain away. Far from any direct heat source, to preserve flotation technology.
If necessary, wash it by hand with soapy water.
Avoid washing machine and dryer as this may affect its performance.
6. Need help?
If you have any questions or concerns about your swimsuit, contact us via our chat at the bottom left of the site. We are here to provide you with the assistance you need to maximize your aquatic performance.