Plouf forward towards the deep bath for 2023!
Back on Plouf's strategy to export internationally
Plouf honored in the Journal of Business, we sum up everything!
2023, a year under the sign of ambition for Plouf!
After a satisfactory year 2022 during which the Plouf team has grown, Sandy Niddam intends to propel the brand in 2023, the most ambitious year for Plouf after more than 20 years of existence. We give you the recap of our article published in the Business Journal!
Indeed, it was since the year 2000 that Plouf manufactures and distributes floating swimwear. Initially an accident, the Fiber discovered by Alain Belkadi allowed Plouf to emerge and revolutionize the industry of children's swimsuit and of theaquatic awakening. But it was in 2019 that the brand offered a renaissance thanks to digital and the arrival of Sandy Niddam at its head.
After taking over the studies and obtained a "Master in Digital 360", it is logically that Sandy wanted to revive Plouf thanks to the digital media. This is how Plouf was gaining momentum and became more and more known to the general public, breaking its own annual records since 2019. Arrived in 2023, Sandy Niddam and Plouf have an unthinkable objective until then: the international. Nice ambition and innovation are preparing to land on American soil to represent Made in France.
On the program: new innovations and new markets that are ever more ambitious!
The latest innovation at Plouf is a light and foldable sleeping bag the size of a laptop. Negotiations are underway for its distribution in outdoor sports stores.
But the Flotation items There remains the brand's DNA and it is the floating swimsuit which will be Plouf's standard bearer on the American market which promises to be "very promising". Following a digital campaign test on Instagram which has been fruitful, the United States proved to be an ambitious but achievable objective for the French brand. The year 2023 will then mark the dive in the deep bath for Plouf!
On the side of Europe, although already present, Plouf intends to put duplicate bites and gain ground to comfortably settle in the spirits of European parents and grandparents.
Security for all beyond borders and beyond the Atlantic, that's Plouf in 2023!
Find the article on the website of the business newspaper here

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