The story of Plouf

specialist in floating swimsuits

Discover how our floating range was born

All stories begin with an encounter
and there is no reason why this one should be different...

Air Float fiber

At the origin, there is a simple industrial incident. Somewhere in an Italian factory, an engineer injected too many air micro-bubbles into a batch of hollow synthetic fibers, usually used in thermal insulation, making the whole thing unusable, good to throw away.

But chance intervened. Someone noticed that these air-filled fibers floated like no one else!

We are at the beginning of the 2000s.
It is a man from Nice, Alain Belkadi, who has been running Greystone since its creation in 1981.

He is an experienced entrepreneur, who for 39 years has built his career in the textile industry and has worked with the biggest names in retail.


Carrefour, Auchan, Système U, Intermarché, Leclerc and Casino have all called on his expertise over the years.

He still manufactures the private labels of the largest retailers in his own factories.

But at this point in his business, as a new century begins, Alain Belkadi feels that he is at a turning point, that he must give a new impetus to his activity. This fiber will give him the opportunity.

Learn more about FibreAir®

Conquering the world!

Floating swimwear for everyone

With its unique expertise and exclusive technology, Plouf is a benchmark in floating swimming equipment. The brand offers a complete range of floating swimsuits for children, enabling them to familiarize themselves with the water in complete safety. Safety Concept by Plouf is aimed at adults, with floating swimsuits specifically designed to meet their needs in terms of safety, comfort and confidence in the water.

The floating swimsuits for adultsdeveloped with exclusive FibreAirⓇ technology, provide natural, effortless buoyancy. Whether for those who can't swim, people with reduced mobility, or simply those who want to relax in the water in complete serenity, these swimsuits are designed to offer constant support. FibreAirⓇ, composed of 97% air, ensures a lightness and ease of movement that allows users to feel comfortable and safe. Safety Concept by Plouf combines safety and aesthetics: each model is carefully designed to fit a maximum of morphologies, enhancing the silhouette while offering optimal freedom of movement.

In addition to its floating swimsuits, Plouf innovates with the mat floating 2 in 1an ingenious creation that reinvents the beach and swimming experience. This mat also uses FibreAirⓇ to offer buoyancy without the need for inflation, ensuring incomparable ease of use. The mat 2 in 1 easily transforms into a floating beach towel, allowing users to go from swimming to relaxing on the sand in an instant. Lightweight and practical to carry, it becomes themust-have accessory for days by the sea, offering comfort and versatility in every situation.

The history of Plouf is marked by a heritage of innovation. In the past, the brand has distinguished itself with floating watches, designed for professional sailors. They provided safety thanks to their built-in buoyancy, enabling the wearer to stay afloat in the event of a fall into the water. They also combine comfort and protection against the elements, while being lightweight and easy to wear for long hours at sea.

Discover our know-how! Plouf, with its FibreAirⓇ technology and commitment to water safety, continues toinnovate while complying with the strictest European standards. Whether for children or adults, each product is designed to offer a safe and pleasant bathing experience, combining innovation and elegance.

Discover our FibreAirⓇand our production line for the floating range and European Standards of our children's floatwear and adults.

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